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Frisco Web Solutions is a San Jose, CA based Web Development and Internet Marketing Agency. Located in the heart of Bay Area, we offer Web Design and Internet Marketing services to our customers in Bay Area.

Website Design & Development

SEO Services

Local Internet Marketing

E-Commerce Marketing

Pay Per Click (PPC)

Feel Free To contact Us

(408) 874-5254, (877) 249-1497

info@friscowebsoft.com

1278 Alma Court, San Jose, CA 95112

(408) 874-5254

1278 Alma Court, San Jose, CA 95112

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Web Design and Web Development, Blog

With more people using their smartphones and tablets to browse the internet, it has become increasingly important to create a website that works across multiple platforms. Tablets and Smartphones and tablets have modified the approach to user experience and design. To improve the experience of users and get better search results, the need for responsive web design has come into play.

Responsive website design is an innovative method of chalking out as well as coding the website in such a way that navigation, readability and browsing experience of the user is not hampered, across an assortment of devices ranging from desktops to mobiles. A responsive website re-adjusts its various elements such as video/audio players, images, text, screen-layouts, as well as other UI themselves when opened on an array of devices.

Easy to Manage

Responsive websites get various SEO benefits. As responsive website has one URL and same HTML, therefore, it makes it easier and proficient for Google to crawl, index as well as systematize the content. Whereas efforts of Google get doubled when you have a different mobile site with a separate URL as well as HTML than the desktop website.

Easy to Share

Another advantage is that, as content is live on the website and there is only one URL, therefore it becomes easy for the audience to post and share links. When you are making a consolidated responsive website, it will get the attention of the Google, which will direct huge masses of customers back to your website. On the other hand, maintaining two different websites, one for desktop and other for mobiles will produce different links, which might not get Google attention (because of link duplicity).

Larger Conversion Rates

If you are selling more of your products and services online, means you are converting more. If your potential customers are making purchases through the use of mobile devices such as tablets or smartphones, then your conversions are increasing. Consequently, you could see an upward shift in your top line. Moreover, users will have a great experience on your website, if it has a responsive website design.

Improved Usability

When a user navigates to your website and immediately come back to the Google search results, then Google makes a note that your website might not be the best choice for that search term. Therefore, if your website is not mobile friendly, 61% users will return back to Google search results to find a website that is easily readable. Consequently, it will increase bounce rates and drop your rankings. Therefore, to provide improved usability to the web users, you need to have a mobile friendly website.

Improved Link Building

A responsive website will have the backlinks of your original site, despite competing for mobile visitors. And, as mobile usage increases and webmasters initiate connecting to mobile sites, your backlinks from both mobile and desktop sites will unite to form a stronger backlink profile.

A responsive web design gives you a guarantee of improved search results, increased bounce rates and increased sales. Therefore, if you have not yet made your website responsive, make it today!

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SEO, Blog

In this highly competitive world, it has become extremely important for businesses to make their websites rank high on the search engines to grab the attention of the potential web users. If your website does not appear in the first page results, you may miss out hundreds of customers who might be looking for products and services like yours. These days, most of the businesses hire professional internet marketing companies to improve the visibility of their websites in the search engine results. But, SEO is not a simple process as it seems to be. Google keeps on updating its algorithms to improve the experience of the users. Therefore, to come up to the expectations of the Google, you need to watch the SEO techniques and strategies that you adopted. In this blog, we have shared common SEO mistakes, which most of us do not pay attention to. These mistakes, if not improved well on time can interfere with the search engine rankings of your website.

1. Not optimizing for local search:- If you are operating a company, whose vicinity is limited to a specific city or a region, then you need to focus more on local search. Most of the search engines, including Google handle a different set of keywords for local searches and global searches. Therefore, you must always start your SEO process by targeting the keywords, which are more prominent in your locality rather than globally. Try to include local keywords in the page titles and descriptions on the website. You may also include your contact number and address in the header and footer of the website.

2. Not Making Use of Analytics:- SEO is not only about getting massive traffic back onto your website, but is about conversion. If you have not yet made use of analytics to see the conversion rates, then do it now. Use an analytics package to set up conversion tracking for your keyword phrases. This way you can get to know which keyword phrases are sending you the most traffic.

3. Focusing On Link Quantity Over Link Quality:- While there are many ways you can get a high volume of links, but quality always matters. In contrast to hundreds of bad quality links, the ones from a prominent website or blog does certainly more for the rankings in search engine. Getting a quality link from a prominent website or a blog is harder, but that is the reason why Google relies so much on them.

4. Utilizing Poorly Written Content:- As the famous SEO saying goes, “Content is still the king”. No matter who beautifully you created your website, but if it does not have quality, relevant and unique content, it may disappoint potential web users. Therefore, it is extremely important to have quality, unique and fresh content written on your website. Good content encourages users to re-visit your website.

5. Not Using Right keywords:- Most of the businesses make a mistake of not using the correct keywords. They fall into the trap of using global keywords, while they offer local services, or using keywords, which bring in visitors who have no interest in buying something, or using generic keywords that attract visitors who have no interest in what you are offering. All these mistakes can drastically drop your search engine rankings. Therefore, it is vital for you to conduct a proper research on keywords and using them correctly.

Those were a few common SEO mistakes that most of the businesses end up making. If you are making these mistakes, correct them instantly as it can affect your search engine rankings in a major way. There is a huge competition over the web to secure higher rankings. Follow rightful SEO techniques and strategies to make your website jump to page one.

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